Cristiano Ronaldo's Stunt Causes CocaCola To Lose $4bn In Less Than 48 Hours, Company CLAPS BACK At Star
Cristiano Ronaldo wiped $4BILLION off Coca-Cola's market value after his press conference stunt on Monday.
The Portuguese legend - who scored two late goals in a 3-0 win against Hungary - had told the watching world to 'Drink Water!' as he sat down to speak to the media.
The Juventus forward had removed two bottles of the fizzy drink from the desk in front of him during his pre-match press conference ahead of their opening game win.
Coca-Cola's share price promptly dropped from $56.10 (£39.80) to $55.22 (£39.19).
At one point during the day 1.6 per cent of the company's value had been wiped off - although there was a late recovery, with the price back up to $55.44 (£39.38) at closing.
Coke has since issued a statement in response to CR7's actions, saying "everyone is entitled to their drink preferences" and that everyone has different "tastes and needs".
A spokesperson added: "Players are offered water, alongside Coca-Cola and Coca-Cola Zero Sugar, on arrival at our press conferences."
Ronaldo, 36, has a famously strict diet and avoids sugary foods, eating clean up to six times a day to maintain his incredible physique while he ages.
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